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Monthly Archive for August, 2012

Download Communicating at Work Principles and Practices for Business and the Professions by Jeanne Marquardt Elmhorst – 5 Star ReviewPDF Summary:As the leading text in its field, Communicating at Work takes a pragmatic approach that applies scholarly principles to real world business situations. Strong multicultural focus, emphasis on working in teams, and thorough coverage of [...]

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Download Interpersonal Communication by Kory Floyd – 5 Star ReviewPDF Summary:Kory Floyds approach to interpersonal communication stems from his research on the positive impact of communication on our health and well-being. Interpersonal Communication, 2e demonstrates how effective interpersonal communication can make students lives better. With careful consideration given to the impact of computer-mediated communication, the [...]

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Download Public Relations The Profession and the Practice by Elizabeth Toth – 5 Star ReviewPDF Summary:Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental [...]

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Download International Economics by Thomas Pugel – 5 Star ReviewPDF Summary:International Economics, 15e continues to combine rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader [...]

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Download Business Ethics Now by Andrew Ghillyer – 5 Star ReviewPDF Summary:This book provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather than flying through the abstract concepts and philosophical arguments at the treetop level. By examining issues and scenarios that [...]

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Download Introduction to Mass Communication Media Literacy and Culture by Stanley Baran – 5 Star ReviewPDF Summary:This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as [...]

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Download Taking Sides Clashing Views in Business Ethics and Society by Michael Pritchard – 5 Star ReviewPDF Summary:Taking Sides volumes present current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript or challenge [...]

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Download Communicating Effectively by Richard Weaver II – 5 Star ReviewPDF Summary:Communicating Effectively, Tenth Edition, presents the foundations of communication theory and provides many opportunities for skill building practice. Using a pragmatic approach with numerous examples from the classroom, workplace, and community, students will learn to appreciate the practical application of the ideas, concepts, and [...]

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Download An Introduction to Business Ethics by Joseph DesJardins – 5 Star ReviewPDF Summary:Since its inception, An Introduction to Business Ethics, by Joseph DesJardins, has been a cutting-edge resource for the business ethics course. DesJardinss unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and [...]

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Download Introduction to Mass Communication Media Literacy and Culture by Stanley Baran – 5 Star ReviewPDF Summary:This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as [...]

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